Individual skills
Claude Cowork skills
for marketing
Browse individual Claude Cowork skills for marketing. Pick the ones you need and add them one at a time.
free · no install required · copy & paste into Claude
01 / What's covered
Why Claude Cowork skills?
Claude Cowork is powerful, but out of the box it doesn't know your brand voice, SEO best practices, or marketing workflows. These skills fix that.
SEO & Content
Keyword research, SERP analysis, content optimization
Analytics
Google Analytics 4, Search Console, DataForSEO integrations
Copywriting
Brand voice, copy frameworks, headline generation
CRO
Landing pages, signup flows, A/B testing, pricing strategy
Campaigns
Email sequences, social content, paid ads
Each skill links to its original source — we curate, test, and maintain compatibility, but credit stays with the creators.
02 / The full catalogue
All 80 skills
Filter by category or browse them all. Click any skill to see its full instructions and add it to Claude.
SEO
24 skills
/get-seo-context
Retrieve or create SEO context (guidelines, target keywords, competitor analysis) from Context Link. Use when the user mentions "SEO context", "SEO...
context-link · by Context Link
/get-seo-writing-context
Retrieve or create SEO writing context (brand voice, style guide, writing examples) from Context Link. Use when the user mentions "brand voice", "s...
context-link · by Context Link
/save-seo-context
Save or update SEO context (guidelines, target keywords, competitor analysis) to Context Link. Use when the user says "save SEO context", "update S...
context-link · by Context Link
/save-seo-writing-context
Save or update SEO writing context (brand voice, style guide, writing examples) to Context Link. Use when the user says "save brand voice", "update...
context-link · by Context Link
/backlink-analysis
DataForSEO backlink analysis: backlink profiles, referring domains, anchors, domain authority
dataforseo · by nikhilbhansali
/competitor-analysis
DataForSEO competitor analysis: keyword gaps, competing domains, domain intersection, link gaps. Use when the user mentions 'competitor analysis', ...
dataforseo · by nikhilbhansali
/content-analysis
DataForSEO content analysis: brand mentions, sentiment analysis, content monitoring
dataforseo · by nikhilbhansali
/google-trends
DataForSEO Google Trends: search interest over time, trending topics, keyword trends
dataforseo · by nikhilbhansali
/keyword-research
DataForSEO keyword research: search volume, CPC, competition metrics, keyword ideas, and keyword suggestions
dataforseo · by nikhilbhansali
/serp-analysis
DataForSEO SERP analysis: Google, Bing, YouTube organic search results and rankings
dataforseo · by nikhilbhansali
/technical-seo
DataForSEO technical SEO: page audits, Lighthouse scores, site crawls, technology detection
dataforseo · by nikhilbhansali
/ai-seo
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mention...
marketing-skills · by Conversion Factory
/competitor-alternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative...
marketing-skills · by Conversion Factory
/free-tool-strategy
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when ...
marketing-skills · by Conversion Factory
/programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pag...
marketing-skills · by Conversion Factory
/schema-markup
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "str...
marketing-skills · by Conversion Factory
/seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I...
marketing-skills · by Conversion Factory
/site-architecture
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the ...
marketing-skills · by Conversion Factory
/competitor-alternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative...
seo-machine · by Craig Hewitt
/free-tool-strategy
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when ...
seo-machine · by Craig Hewitt
/programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pag...
seo-machine · by Craig Hewitt
/schema-markup
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "str...
seo-machine · by Craig Hewitt
/seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I...
seo-machine · by Craig Hewitt
/setup-seo-machine
Interactive setup wizard for configuring SEO Machine for your business. This skill guides you through all necessary configuration steps to get the ...
seo-machine · by Craig Hewitt
CRO
18 skills
/ab-test-setup
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment,...
marketing-skills · by Conversion Factory
/copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, ab...
marketing-skills · by Conversion Factory
/form-cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, applica...
marketing-skills · by Conversion Factory
/marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psycholo...
marketing-skills · by Conversion Factory
/onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "o...
marketing-skills · by Conversion Factory
/page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature...
marketing-skills · by Conversion Factory
/paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywa...
marketing-skills · by Conversion Factory
/popup-cro
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions ...
marketing-skills · by Conversion Factory
/signup-flow-cro
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversi...
marketing-skills · by Conversion Factory
/ab-test-setup
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment,...
seo-machine · by Craig Hewitt
/copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, ab...
seo-machine · by Craig Hewitt
/form-cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, applica...
seo-machine · by Craig Hewitt
/marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psycholo...
seo-machine · by Craig Hewitt
/onboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "o...
seo-machine · by Craig Hewitt
/page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature...
seo-machine · by Craig Hewitt
/paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywa...
seo-machine · by Craig Hewitt
/popup-cro
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions ...
seo-machine · by Craig Hewitt
/signup-flow-cro
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversi...
seo-machine · by Craig Hewitt
Content Creation
6 skills
/brand-voice
Apply and enforce brand voice, style guide, and messaging pillars across content. Use when reviewing content for brand consistency, documenting a b...
marketing · by Anthropic
/content-creation
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when wr...
marketing · by Anthropic
/copy-editing
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy ...
marketing-skills · by Conversion Factory
/social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other pl...
marketing-skills · by Conversion Factory
/copy-editing
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy ...
seo-machine · by Craig Hewitt
/social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other pl...
seo-machine · by Craig Hewitt
Analytics
3 skills
/performance-analytics
Analyze marketing performance with key metrics, trend analysis, and optimization recommendations. Use when building performance reports, reviewing ...
marketing · by Anthropic
/analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Goo...
marketing-skills · by Conversion Factory
/analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Goo...
seo-machine · by Craig Hewitt
Email Marketing
3 skills
/cold-email
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold ema...
marketing-skills · by Conversion Factory
/email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the use...
marketing-skills · by Conversion Factory
/email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the use...
seo-machine · by Craig Hewitt
Paid Ads
2 skills
/paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also...
marketing-skills · by Conversion Factory
/paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also...
seo-machine · by Craig Hewitt
Growth
5 skills
/marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing idea...
marketing-skills · by Conversion Factory
/referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentio...
marketing-skills · by Conversion Factory
/growth-lead
Your senior growth advisor who gives direct, data-driven guidance on sales, marketing, and growth strategy. No fluff, no hedging—just clear directi...
seo-machine · by Craig Hewitt
/marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing idea...
seo-machine · by Craig Hewitt
/referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentio...
seo-machine · by Craig Hewitt
Strategy
6 skills
/content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions ...
marketing-skills · by Conversion Factory
/pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' '...
marketing-skills · by Conversion Factory
/product-marketing-context
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing con...
marketing-skills · by Conversion Factory
/content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions ...
seo-machine · by Craig Hewitt
/pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' '...
seo-machine · by Craig Hewitt
/product-marketing-context
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing con...
seo-machine · by Craig Hewitt
Sales
2 skills
/revops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentio...
marketing-skills · by Conversion Factory
/sales-enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions ...
marketing-skills · by Conversion Factory
Knowledge Base
4 skills
/get-context
Retrieve internal knowledge via Context Link when the user references company knowledge or says "get context", "use context link", "check context l...
context-link · by Context Link
/ask-question
Ask a direct question against the user's Context Link and receive a concise, cited answer drawn from their connected sources. Use when the user say...
context-link · by Context Link
/save-memory
Save conversation content or specified text to Context Link for later retrieval. Use when the user says "save this", "remember this", "save memory"...
context-link · by Context Link
/update-memory
Retrieve saved content from Context Link, update it with current context, and save it back. Use when the user says "update memory", "update context...
context-link · by Context Link
Campaigns
3 skills
/campaign-planning
Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a cam...
marketing · by Anthropic
/launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' ...
marketing-skills · by Conversion Factory
/launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' ...
seo-machine · by Craig Hewitt
Competitor Tracking
1 skill
03 / Adding skills
How to add skills to Claude Cowork
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