A Guru alternative
that lives inside your AI

Managed RAG-as-a-service

Guru asks your team to build and maintain a wiki. Context Link connects to the knowledge sources you already have — Notion, Google Docs, email, Basecamp, websites, and more — and makes them retrievable from inside ChatGPT, Claude, Gemini, and Copilot. No new app. No content migration. No wiki to maintain.

Guru
VS
Context Link
At a Glance

Key Differences

1

Guru is a knowledge base app your team has to write content into and maintain. Context Link connects to the sources you already keep current.

2

Context Link runs inside ChatGPT, Claude, Gemini, and Copilot — no new app to adopt, no new login

3

Connect Notion, Google Docs, Google Drive, email, Basecamp, Monday.com, websites, and uploaded files in minutes — no content migration

4

Guru starts at $250/month (10-seat minimum). Context Link is built for teams of 3-200 with transparent pricing.

5

Memories let your AI save and update its own living documents — something Guru's Knowledge Cards can't do

No New Tools

Use Your Existing AI

Getting context in ChatGPT
ChatGPT Get Context · ChatGPT
Getting context in Claude
Claude Get Context · Claude
Your Sources

With Your Existing Knowledge Sources

Sources: Google Docs
Google Drive
Notion
Basecamp Basecamp
Websites
Files
Email
Memories
Decision Time

Which Should You Choose?

Both tools help teams access knowledge faster, but they take fundamentally different approaches.

Guru

Choose Guru If...

  • You're a mid-to-large company (100+ employees) with a dedicated knowledge manager
  • You need content verification workflows with SME ownership and scheduled reviews
  • Your team works primarily in Slack or Microsoft Teams and wants contextual answers there
  • You need enterprise security features like SSO, SCIM, and DLP masking
  • You're willing to invest in building and maintaining a structured wiki from scratch
Context Link

Choose Context Link If...

  • You're a team of 3-200 that uses AI daily and wants it to know your business
  • You don't want to adopt another app — you want context inside ChatGPT, Claude, Gemini, or Copilot
  • Your knowledge already lives in Notion, Google Docs, email, Basecamp, or your website — and you want AI to search it without migrating anything
  • You want to be up and running this afternoon, not next month
  • You want your AI to save and update its own documents through Memories — not just search a static wiki
Side by Side

Feature Comparison

Capability
Guru Guru
Context Link Context Link
Where you work Guru's own app, browser extension, Slack/Teams Inside ChatGPT, Claude, Gemini, Copilot — the AI tools you already use
AI model Locked to OpenAI/GPT Model-agnostic — works with any AI, switch as models improve
Connectors 100+ enterprise integrations (read-only indexing for most) Notion, Google Docs, Google Drive, email (Gmail, Outlook, Zoho, Fastmail, IMAP), Basecamp, Monday.com, any website, uploaded files
Setup time Days to weeks (content must be written or migrated into Guru) Minutes (connect existing sources, no migration)
Pricing $25/seat/month with a 10-seat minimum ($250/month floor). Enterprise: custom/sales-required. SMB-friendly per-seat pricing — no forced minimums, no sales calls
Team size Best for 100-10,000+ employees Built for teams of 3-200
Memories (writable AI docs) No equivalent — Knowledge Cards must be created and maintained by humans AI-owned living documents under /slash routes — save brand voice, approved claims, canonical facts
Content model Write content into Guru's Knowledge Cards, or manage it in two places Connect to where your content already lives — no duplication, no migration
Ongoing maintenance Constant verification, tagging, and organising required Sources auto-sync. No wiki to maintain.
Direct question answering (Q&A) Guru AI Answers inside Guru's app or browser extension Ask Question skill invoked from inside ChatGPT or Claude: `/ask-question [question]` or "ask Context Link what …". Returns one grounded paragraph with numbered citations. Secondary to the primary `get context on [topic]` workflow
Best for Structured internal knowledge management at enterprise scale Giving your team's AI accurate company context from existing sources, instantly
Two Approaches

The Real Differentiation

Guru

Guru

Guru is a knowledge management platform that centralises your company's knowledge into a searchable wiki of 'Knowledge Cards.' It works well for large organisations that can dedicate staff to writing, tagging, verifying, and organising content. But for small teams, that maintenance burden is the problem — not the solution. You end up managing another app, migrating content out of tools you already use, and paying for seats whether people log in or not.

Context Link

Context Link

Context Link takes the opposite approach. Instead of building another app your team has to maintain, it connects to the knowledge sources you already keep current — Notion, Google Docs, Google Drive, email, Basecamp, Monday.com, websites, and uploaded files. Your team retrieves context from inside the AI tools they already use (ChatGPT, Claude, Gemini, Copilot) with a single prompt: 'get context on {topic}.' And with Memories, your AI can save and update its own living documents — brand voice, approved claims, product facts — without anyone maintaining a wiki.

Guru is another app to maintain. Context Link is a layer inside the apps you already have.

No New Tools

Meet your team where they already work

Your team stays on the best AI tools for them — ChatGPT, Claude, Gemini, Copilot. Context Link upgrades every conversation with your company's actual knowledge. Easy adoption, zero workflow disruption.

ChatGPT
Ellie
(ChatGPT)
Claude
Joel
(Claude)
Bot
Marketing
agent 004
ChatGPT
Deep research
session
Website
Services page
Website
Blog posts
Google Docs
Proposal template
Notion
Pricing list 2026
PDF
Legals policy
Notion
Case studies
Google Docs
5-Step Growth Playbook
Website
About page
PDF
Brand guidelines
Notion
Onboarding flow
Google Docs
Quarterly review
Memory +
Keyword tracker
Memory +
New customer checklist
Memory +
Brand voice notes
Their Strengths

What Guru Does Well What Guru Does Well

Guru is a well-built knowledge management platform with strong reviews (4.7/5 on G2 from 2,300+ reviews). For the right team, it solves real problems.

1

Content verification workflows

Guru's verification system is genuinely unique. You can assign SME owners to each Knowledge Card, set review schedules, and automatically flag stale content. For compliance-heavy organisations, this matters.

2

Clean, intuitive interface

Guru is consistently praised for ease of use. Once content is written and organised, finding answers is straightforward — especially through the browser extension.

3

In-workflow access via browser extension

Guru's Chrome extension surfaces relevant Knowledge Cards while you're working in other tools. It reduces context-switching without leaving the tool you're in.

4

Enterprise search breadth

With 100+ integrations, Guru can index knowledge from across a large organisation's entire tool stack — Confluence, Salesforce, Jira, Zendesk, and more.

5

Knowledge Agents

Role-specific AI assistants (HR Buddy, Sales Optimizer, Support Agent) can be configured with different knowledge scopes and personalities. For large teams with distinct departments, this is useful.

Our Strengths

Context Link What Context Link Does Differently

1

No new app to adopt

Runs inside ChatGPT, Claude, Gemini, and Copilot. Your team doesn't learn a new interface or add another daily login — they just get better context in the AI tools they already use.

2

Connect the tools you already have — no content migration

Guru requires content to be written into Knowledge Cards or managed in two places. Context Link connects to Notion, Google Docs, Google Drive, email (Gmail, Outlook, Zoho, Fastmail, IMAP), Basecamp, Monday.com, any website, and uploaded files (PDFs, Word docs, Markdown). Your knowledge stays where it is.

3

Model-agnostic

Guru is locked to OpenAI's models. Context Link works across ChatGPT, Claude, Gemini, and Copilot — different team members can use different AI tools, and you switch models as they improve without reworking anything.

4

Minutes to value

Connect your sources and start retrieving context the same day. No content migration project, no IT department, no weeks of writing Knowledge Cards before anyone gets value.

5

Memories — AI-owned living documents

Guru's Knowledge Cards must be created and maintained by humans. Context Link's Memories let AI save, retrieve, and update its own documents under /slash routes — brand voice, approved claims, product facts. One source of truth that stays current without a dedicated knowledge manager.

6

SMB-friendly pricing

Guru starts at $250/month (10-seat minimum at $25/seat) and has moved to sales-required pricing for most plans. Context Link is built for teams of 3-200 with transparent, affordable pricing.

7

No wiki to maintain

Guru's value depends on someone constantly writing, tagging, verifying, and organising content. Context Link auto-syncs from your existing sources. If your Notion pages and Google Docs are current, your AI's context is current.

8

Compounds over time

Every connected source and saved Memory makes every future AI conversation more accurate. Your AI gets smarter about your business the more you use it — without the 'hamster wheel' of wiki maintenance.

Frequently Asked Questions

Is Context Link a direct replacement for Guru?
They solve related problems differently. Guru is a knowledge base app where you write and maintain a wiki. Context Link connects to the knowledge sources you already use (Notion, Google Docs, email, Basecamp, websites, uploaded files) and makes them retrievable from inside ChatGPT, Claude, Gemini, and Copilot. If you're a team of 3-200 looking for AI that knows your business without building a wiki, Context Link is the better fit.
What if I already have content in Guru?
If your team has invested in building out Guru's Knowledge Cards, that content lives in Guru's system. Context Link takes a different approach: instead of maintaining a separate knowledge base, you connect to the sources your team already keeps current. If your knowledge already lives in Notion, Google Docs, email, or your website, you can skip the wiki entirely.
How does Context Link handle the content verification that Guru offers?
Context Link takes a fundamentally different approach to 'freshness.' Instead of verification workflows on wiki pages, Context Link syncs directly from your source of truth — your Notion workspace, Google Docs, email, Basecamp, and websites. If those sources are current, your AI's context is current. Memories let you save canonical facts (brand voice, approved claims) as living documents that your team can update whenever something changes.
Does Guru have a free plan?
Guru no longer offers a visible free tier. Their self-serve plan starts at $25/seat/month with a 10-seat minimum ($250/month floor), and most plans now require a sales conversation. Context Link offers a free trial so you can test whether it fits your workflow before committing.
Can I use Context Link with ChatGPT AND Claude?
Yes. Context Link is model-agnostic. The same connected sources and Memories are available from ChatGPT, Claude, Gemini, and Copilot. Different team members can use different AI tools and still pull from the same knowledge base. Guru, by contrast, is locked to OpenAI's models for its core AI features.
How long does it take to set up Context Link vs Guru?
Context Link: minutes. Connect your sources (Notion, Google Docs, email, websites) and start retrieving context from your next AI conversation. Guru: days to weeks. Content needs to be written into Knowledge Cards or migrated from existing tools, then tagged, organised, and assigned to SME owners for verification.
What about Guru's browser extension and Slack integration?
Guru's browser extension and Slack bot are well-executed for surfacing Knowledge Cards in context. Context Link takes a different approach: instead of building extensions for individual tools, it runs inside the AI tools your team already uses daily. If your team's primary workflow involves ChatGPT, Claude, or Copilot, Context Link meets them there without another extension to install.
My team is under 10 people. Is Guru worth it?
Guru's 10-seat minimum means you'd pay for seats you don't use. More importantly, Guru's value depends on someone maintaining the knowledge base — writing cards, tagging content, running verification cycles. For a small team, that overhead rarely pays off. Context Link connects to what you already have and works from day one.
Does Context Link have an 'Ask' feature like Guru?
Yes. Alongside the primary "get context on [topic]" workflow, Context Link has an Ask Question skill invoked as `/ask-question [question]` or natural language ("ask Context Link what …"). It runs the same semantic retrieval across your connected sources, then a small fast LLM composes one grounded paragraph with numbered citations back to the exact snippets used. The difference: instead of logging into another app to ask, you invoke it from inside the AI you already use: ChatGPT, Claude, Gemini, Copilot. Ask Question is a Pro feature and counts toward the monthly LLM allowance (1,000 requests/month, shared across LLM-powered features).
Summary

The Bottom Line

Guru

Guru

Guru is a strong knowledge management platform for mid-to-large organisations. If you have 100+ employees, a dedicated knowledge manager, and the budget for structured wiki maintenance with verification workflows, Guru delivers real value — especially for onboarding, support, and sales enablement.

Context Link

Context Link

Context Link is managed RAG-as-a-service for teams of 3-200. It runs inside the AI tools you already use, connects to the knowledge sources you already have, and sets up in minutes. No wiki to build, no content to migrate, no app to maintain.

Quick Decision Guide

Your pain

I need a structured internal wiki with content verification and enterprise security

Solution

Guru is the right choice

Your pain

I want my team's AI to know our business without building and maintaining a wiki

Solution

Context Link is the right choice

Your pain

I can't justify $250/month minimum or dedicating someone to wiki maintenance

Solution

Context Link is the right choice

Your pain

My knowledge already lives in Notion, Google Docs, email, and our website — I just want AI to search it

Solution

Context Link is the right choice

Get Started

Give Your AI the Context It's Missing

Starter

$9/month – 7-day free trial
  • Search all your sources by meaning, not keywords
  • Works with ChatGPT, Claude, Copilot & Gemini
  • Connect Google Drive, Notion, files, email, websites & more
  • Save AI outputs as reusable memories under any /slash
  • Private links with PIN protection
Start Your 7-Day Free Trial *Start for free, cancel any time

Pro

$19/seat/month – 7-day free trial
  • Everything in Starter
  • Get context or /ask-question for concise answers
  • Connections auto re-sync every 24 hours
  • Higher source & page limits
  • Team support
Start Your 7-Day Free Trial *Start for free, cancel any time

No credit card required. No IT department needed. No wiki to build.